Twitter Trials New Business Feature
Twitter has announced a trial of a new functionality aimed specifically at business users, indicating a shift toward commercialising the service.
The micro-blogging platform is currently beta testing the new ‘Contributors’ feature, which allows business users to manage how its employees are identified under their Twitter account.
More than one tweep can tweet from a single twitter account. Or in English, multiple users are now able to be credited in the by-line, freeing up the precious 140 character limit and making business to consumer communication more personal.
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