Twitter Trials New Business Feature

Twitter Trials New Business Feature

Twitter has announced a trial of a new functionality aimed specifically at business users, indicating a shift toward commercialising the service.

The micro-blogging platform is currently beta testing the new ‘Contributors’ feature, which allows business users to manage how its employees are identified under their Twitter account.

More than one tweep can tweet from a single twitter account. Or in English, multiple users are now able to be credited in the by-line, freeing up the precious 140 character limit and making business to consumer communication more personal.
Some businesses have found it difficult to engage social media users as their presence can be seen as artificially commericalising the medium. Twitter says the new feature bridges this gap as it enables users to engage in more authentic conversations with businesses.

Stuart Tucker, General Manager of Aussie Home Loans Marketing & Products division, raised the growing relevance of social media to business strategy in the recent Broadband Futures conference.

“You avoid it at your peril,” Tucker told the forum, “You can kid yourself that it is just for kids.”

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